The international fashion industry has a lot to thank Swarovski for! Aside from supplying fabulous jewels at every end of the spectrum, the Austrian crystal connoisseurs also tirelessly and generously offer their support to all manner of fashion related initiatives throughout the year. Just last week, I attended the Whitechapel Gallery’s Art plus Fashion Fundraiser (more on that later) sponsored by Swarovski. Around this time last year, they kindly took me to the Scottish Fashion Awards, another of their many ventures. As anyone who’s ever had much contact with the world of fashion will tell you, fun and fabulous though the whole shebang may be, being a designer is not necessarily the most financially secure of careers. The cost of creating collections and getting them “out there” can crippling to even the most established brand, let alone a young designer just starting out on their own. With this in mind, Swarovski teamed up with the CFDA (Council of Fashion Designers of America) and BFC (British Fashion Council) to support a selection of carefully curated creatives showcase their work to a global audience via their Digital Accessories Showcase.

Besides displaying the ultra luxe AW13 collection from Atelier Swarovski, the showcase also includes the work of various ultra talented independant designers including Maria Francesca Pepe, Linda Farrow, Jil Platner, Kotur, Sophie Hulme and Sophia Webster. Think fashion week showrooms but online and therefore accessible to everyone!

This is a fairly short post I know but I just wanted to introduce you to the Digital Accessories Showcase (aside from anything it’s sparkly and enjoyable to look at) and show my support for a fantastic sartorial initiative.

Check it out at DigitalFashionShows.com

Love Ella. X