Another quick fashion week sidebar coming up… This has been a pretty great month for digital devotees like myself. First off, we had Vogue launching their new and improved website. Next comes Snap Fashion, an app designed to eliminate wardrobe dilemmas. Ok, so it won’t make us immune to the possibility of making future fashion faux pas (I wish) but it will make finding the sartorial gems we covet that bit easier. How many times have you spied a pap shot of a celeb wearing something so lovely you want it for yourself? Often, fash mags will ientify said garment, providing us with designer, price and stockist details but, equally often, the astronomical cost of said sartorial gem puts it ever-so-slightly out of your reach. And what about the model in a random ad who’s so-chic-it-hurts sweater you’d do anything to own? Nowhere on that Virgin Atlantic poster you spotted in the tube station does it tell you where you can find said item. This, my friends, is where Snap Fashion comes is.
Snap Fashion is a sartorial search engine that uses images to search for matches, saving time, money, and eliminating the frustration of having to trawl for hours, days, even, shopping online. The process is a simple one: take out phone, launch the free Snap Fashion application, select the product type that you want to search, and then snap it. The item is then searched for on Snap Fashion’s extensive list of affiliates via cut, colour, and style, and the results are delivered straight back to you in tabs, and within seconds. Users can browse all, save favourites to buy later, or click through directly to the retailer’s website to buy it that very second!
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