For the past few months I haven’t been able to make it down Bond Street (dahhhling) without stopping at Tara Jarmon. Generally speaking I’m careering along as fast as my impractically shod feet will carry me, late for one thing or another, so I’ve not yet been able to go in for a proper browse. But that, my fashion loving friends, will all be changing pretty soon. Tara J might just be my new style obsession.

How I’ve only just found out about this brand is conclusive proof that I really don’t know as much as I like to think I do. With its penchant for ice cream hues, ladylike silhouettes and pie crust collars beyond a Park Avenue Princess’ preppiest dreams, Tara Jarmon could not physically BE any more up my sartorial street. The Canadian born, Paris dwelling designer launched her label with the aim of offering a contemporary take on Audrey Hepburn elegance and boy, does she deliver. Cinched waists, crisp shirting and cute capri pants exude pulled together polish while barely there city shorts and adorable detailing add an element of flirtatious fun. One of my favourite pieces from the SS13 collection has to be this divine pastel green number (above). I’d pair it with my embellished L.K.Bennett pumps and ice blue Alberta Ferretti clutch for a deliciously girly daytime look. Arch minimalists and tomboys, I’m afraid Tara’s creations may not your thing. But if, like me, you feel no wardrobe is complete without a hefty dose of pink then form an orderly queue.

You can shop Tara Jarmon online at John Lewis and My-Wardrobe

Love Ella. X

You know the AMAZE sparkly clutch bag in my most recent outfit post? Well, it should give you a decent indication of why I love BoBelle London. Glittery, girly and unbelievably good quality… What more could anyone want in a handbag? Oh yeah, room to store stuff, which is why BoBelle’s daytime styles are so fab. Not only are they lovely to look at but (unlike the oh-so-pretty clutch) they’re also super practical with specially designed internal pockets for iPads, phones, pens and just about anything else you might want to carry around with you.

I’ve known the lovely lady behind the brand, Claire Watt-Smith, for a while now so have been lucky enough to watch the development of BoBelle London since she decided to re-launch earlier this year. During our various coffee-and-gossip dates I’ve poured over luscious leather swatches, admired and advised on locks, finishes and colours and generally been amazed by the brilliance of each bag. One of the things I adore most about BoBelle is that at one end you’ve got understated, ultra luxe practical day bags and at the other, exquisitely extravagant evening accessories. It’s perfect for stylish high-flyers who need something sleek, chic and roomy for work but are partial to a bit of decadence in their spare time. And don’t forget to check out their glitter-tastic tech-sessories which are equally divine.

See and more importantly, shop the full collection at www.BoBelleLondon.com

Love Ella. X