As you may have gathered from previous interviews and show reports, I am a pretty big fan of Tata Naka. Given that the girls behind the hotter-than-hot independant brand are renowned for their incredible in-house prints, my love for their work can’t have come as any great suprise. The power patterns that earned twin sister design duo, Natasha and Tamara Surguladze an entire wall display in Barneys, New York devoted to their graduate collection are out in force for pre fall 2012, a collection that oh-so-conveniently arrives in Selfridges this sunday. Entitled, Toy Story and inspired by the work of Brit sculptor Robert Bradford, Tata Naka’s pre season offerings combine rubix cube brights in fine wool crepes with sleek tailoring and of course, their trademark prints. Anyone who thought colour blocking and pattern clashing were flash-in-the-pan fads will have to eat their words as one glance at these eye-watering beauties will no doubt put paid to that. The carefree brand of quirky chic introduced by a certain Miccia Prada is here to stay, long may it live.
Tata Naka’s pre fall 2012 collection will be available in Selfridges, and Selfridges along from Sunday 1st of July. Personally I’ve got my eye on the geometric, Peter Pan collared number (surprise, surprise), which one would you pick?
Love Ella. X


























