Another exciting collaboration to share with you today! There will be a lot to come over the next few weeks and months but for now, let’s talk about Thierry Mugler. Namely, the brand’s new perfume “Angel”. If there’s one thing that immediately springs to mind when I think of Mugler, it’s the label’s long running association with powerful women. During its namesake couturier’s 1980s heyday, Thierry Mugler pioneered the sharp shouldered, wasp waisted look that came to define the aesthetics of the decade and symbolise the new breed of confident, sexy career women that was growing by the second. Today Mugler continues to champion female empowerment, through their products, projects, muses and campaigns just like this one.
This month sees the launch of Mugler’s new Angel fragrance with a campaign fronted by the gorgeous Georgia May Jagger, following in the footsteps of her supermodel mother who too fronted an Angel campaign some 17 years earlier. The ethos behind the fragrance has always been centered on the idea of strong women who support and empower each other through friendship and shared values and passions. This of course extends far beyond the beauties chosen to star in the ad campaigns so this time around Thierry Mugler has cast the net wider, handpicking a selection of women around the world and inviting them to reinterpret the Angel ethos with their nearest and dearest or, as Mugler puts it, their Angel Tribes. As I suspect you’ve guessed by now, one of the ladies approached was yours truly. Mugler tasked me with gathering a few of my girls together to do a little shoot in our natural environment (read: cocktail bar) and asked me to consider why female friendships play such an important role in my life. The answer is both unbelievably clear and yet totally abstract. For me, having close girlfriends is something I couldn’t live without. Whether they’re offering advice – be it of a career, boy related or sartorial nature – inspiring me professionally, partying with me during the good times, supporting me during the less good times or just being there to exchange pointless Buzzfeed links with on a Tuesday afternoon, I would be totally lost without them. The way I see it feminism isn’t just believing in equal opportunities, shattering the glass ceiling and claiming the same rights as our male counterparts. Of course, it is all these things, but I think a huge part of it is also championing other women and props to Thierry Mugler for celebrating that through their Angel Tribes campaign.
From left: Lara, Char, me & Steph
Steph I’ve known since we went to school together aged 12, Charlotte from sixth form and Lara I met through work just a couple of years ago. They all, in some different and other identical ways, play important roles in my life and I’m sure it’s the same with you and your friends. So, on a torrentially rainy Saturday, we gathered at one of my favourite Notting Hill hangouts, Beach Blanket Babylon, to catch up, drink a little vino and take a few pictures. It was a perfect afternoon and reminder of why I’m so happy to be taking part in Mugler’s Angel Tribes campaign.
If you want to get involved in the campaign too, post a picture of you and your tribe on Instagram, twitter, Pinterest or Facebook mentioning @Thierry_Mugler with the hasthag #AngelTribes. Georgia kicked it off with a snap of her Cara and Suki so you’ll be in very chic company.
Love Ella. X